ReDesign Business

Published8 November 2021
Author
Frankie Mason,Marketing and Events Executive
CategoryEvents

Monday 14 Sep, 9:00 AM—Saturday 19 Sep, 10:00 PM

In partnership with Design Council, Propella and Innovate UK

A festival of ideas bringing the design industry and business together . A pioneering digital programme explores what design and business can learn from each other, launching at London Design Festival 2020.

This year’s London Design Festival is set to be very different to previous years, and not simply because it will take place against a backdrop of pandemic in a period of mass social transition. At a key moment during the international design calendar, coinciding with the festival, ReDesign Business is an independent online festival that argues for a closer relationship between design and business.

To celebrate the event, we are giving away 10 pairs of free tickets on Instagram. Simply tag a friend in our Instagram post here and we will be in touch with the winners on Monday!

A festival of ideas for navigating the challenges ahead 

Founded by Deborah Rey-Burns’ maverick global speaker-agency Propela, ReDesign Business introduces a packed daily calendar of digital events to LDF, including talks, immersive workshops, panel discussions and fireside chats – and even a nightly sleep lab session to end each day on a restorative note.  

“The traditional business toolkit is not equipped for the current state of things – we believe design can provide an alternative.” – Deborah Rey Burns, founder, Propela With many organisations reeling from the diverse impacts of Covid-19, and an increasingly volatile and complex commercial landscape to navigate, it’s clear that the traditional business toolkit falls short, that conventional models are not fit for purpose, and that we need to learn to adapt and innovate if we are to withstand instability and survive in a post-Covid world. ReDesign Business looks to the design industry for alternative tools and models, aiming to tap into design’s creativity, critical thinking and user-led approach in order to address societal needs and evolve to face the future. In counterpoint, the programme will serve to shift the focus from design as a means of making products, to design as a process of generating solutions for some of the most pressing issues we face today.

With topics ranging from rebuilding brands after Covid to tapping into the inherent creativity of your inner child; insightful hacks for more equitable business cultures to the need to design for happiness over profit or efficiency, the ReDesign Business programme aims to inform and inspire both business leaders and design professionals alike.

“Design can handle ambiguity and uncertainty – key for survival in our after- Covid world. Humans are innately innovative – if design businesses can adapt to embrace innovation and critical thinking, who knows how healthy our societies, economies, and even governments could be?” – Deborah Rey-Burns, founder, Propela

15 talks, 5 workshops, 1 masterclass, 3 networking sessions and 6 Sleep Labs – all over 6 days 

One £20 ticket provides unlimited access Curated by Propela and in partnership with Design Council, Design District and Innovate UK, ReDesign Business will have an impressive line-up of talks, masterclasses and workshops spanning six days of events, each hosted on the online video platform Twenty Three. A £20 ticket allows unlimited access to the live programme, and will include on-demand access to every event until 19 November 2020, so attendees have the chance to rewatch the lectures or catch up on any sessions they miss.

The speakers and workshop leaders represents a global roster of visionary thinkers from the worlds of design and business. Working in collaboration with Vanessa Dewey, a creative leader who was worked with iconic brands such as Mattel, Adobe and D&AD, Deborah Rey-Burns and the Propela team have curated an extraordinary line-up of individuals with unusual or unique perspectives, each of them offering a bold, transformative vision for the future of business.

Our very own director, Helen Arvanitakis, will be hosting a panel discussion on Wednesday, 16 September at noon with Sarah Mann, head of programmes at the Design Council, James Turner, co-founder of creative collective Glimpse and Ansel Neckles, co-founder at Let’s Be Brief to discuss the future of collaboration.

Save the date and have the chance to win a free pair of tickets by tagging a friend in the comments of our Instagram post here.